The College endeavours to produce graduates who are competent professional and enlightened individuals: possess constructive energy and creative vision to respond aggressively to the present and future needs of Pakistan; are distinguished by their dedication to work and lofty ideals; and, though firmly committed to their own beliefs and values, are tolerant towards those of others.

As professionals they shall have in-depth knowledge of commerce and trade and shall be innovative in identifying problems and finding their solutions. They will be conversant with the research and development work done elsewhere in the world and will have requisite training to initiate their own. They will possess the expertise to effectively manage the existing institutions and in time organize new ones. They will have the ability to make considered decisions conducive to the well-being of their organization as well as of society and mankind at large.